I am thrilled to announce the launch of Lock Your Love, a new collaboration with Lindsey Kent of Pictours Paris and Place Vendôme jeweler Tournaire. Inspired by love locks and created in honor of preserving the fabulous and famous Pont des Arts Bridge, also known as Love Lock Bridge, in the heart of Paris.
Couples from around the world come to Paris to place their love lock on the Pont des Arts bridge, throw the key into the Seine, and declare their love in one of the most beautiful spots in city.
Sadly, the love locks have come under scrutiny and are at the center of a huge controversy. The bridge is a UNESCO World Heritage site and the weight of over 10,000 love locks has caused serious damage to the walking bridge, which was not designed to hold this kind of weight. Panels regularly crumble under the weight of the locks, and another large panel just fell over this week. Turning a romantic gesture into a serious safety issue and urban eyesore at the center of our beautiful city.
Bijoux Society has created a special Lock Your Love package for couples visiting Paris who wish to carry on the romantic tradition of love locks without harming the bridge. A completely unique and romantic experience in Paris designed to capture all the romance of the Love Lock Bridge without causing any further damage to this heritage site.
The package includes a sterling silver pendant (available in 5 different designs) from the Lock & Love collection by Place Vendôme jeweler Tournaire. Made in France and a Bijoux Society exclusive, each lock is set with a 0.01ct diamond and is designed to be attached directly onto the pendant by you, just like the lock on the bridge! Only this one lasts forever.
You can read all about the No Love Lock campaign and sign the petition here. A new hashtag, #lovewithoutlocks has also been created to encourage people to post a selfie on the bridge instead of attaching love locks. Photos are then posted onto an official website in support of the saving the bridge.
Lock Your Love - not the bridge!